Solutions for Strength

“We have execution in mind while strategy is being developed -
we have vision in mind when projects are executed”

We support visionary leaders to realize their ideas and strengthen their businesses to meet the challenges of increasing customer demands, take advantage of quantum leaps in technology and navigate future economic conditions.  Our solutions evolve B2B corporate strategy and business development, marketing, sales, and services to increase revenue and enhance productivity.  We partner with you in designing and implementing tailored programs and projects with the right focus to ensure that your business is fit to thrive in the future.

Extraordinary vision is often disappointed as projects yield less than optimal results. Our methodologies transform the conceptual into reality and provide clear pathways to successful implementation that fully achieve your aspirations.  Our delivery models are designed to meet your specific needs and business DNA.  We deliver measurable success, whether within a program, project, workshop, or interim management format.

Solutions overview

Strategy, G2M and Growth

Corporate Strategy

Business Development

Go-to-Market Optimization

Profitable Growth Acceleration & Customer Experience

Digital Customer Experience

Digital Transformation

Digital Marketing and eCommerce

Omni-channel Optimization

Digital Commerce Operating Model

Marketing and Sales

Marketing and Sales Performance Optimization

Restructuring and Post-Merger

Organization design

SG&A Optimization

Corporate strategy & business development,
go-to-market and growth acceleration

The current shift towards economic stagnation or downturn requires market organizations increasingly to identify growth areas in new or underperforming industry segments, geographies and/or product groups. Simultaneously they should streamline operations to eliminate over-capacities, improve legacy systems, processes and capabilities in order to optimize their cost base and yield attractive returns for shareholders.

Also, new markets and opportunities evolve, such as eMobility or direct-to-customer business models, new entrants emerge and new companies are formed through M&A. This presents additional distinct challenges such as, expediting quick returns on investments and operational maturity. Solutions include:

  • Corporate strategy, business development and portfolio optimization

  • Go-to-market strategy, value proposition, value chain improvements and entry in adjacent business fields

  • Market segmentation & modelling, profit pool assessments and opportunity identification

  • Marketing and sales organization development & restructuring

  • Market entry strategy and omni-channel execution

  • Growth acceleration initiatives

    • Distributor enablement programs

    • Key account acceleration programs

    • Segment growth programs

  • Product portfolio management, incl. new product introduction/launch

  • Assumption of full business led program responsibility for go-to-market organizations/management and growth strategy definition and execution

Digital customer interaction, eCommerce
and digital marketing

Solutions include:

  • Digital Commerce (digital marketing and eCommerce) strategy, business case development and investment/ROI optimization

  • Strategy operationalization and execution

  • Digital customer journey & touchpoints based go-to-market optimization

  • Online channel program/optimization: eBusiness, distributor online acceleration, marketplaces or webshops/portals

  • Customer engagement vision and platforms

  • Prove, build and grow digital commerce operations, including establishing agile MarTech and DigTech and two-speed IT

  • Organizational readiness assessment, development and capability building including alignment of business and IT

  • Governance set-up and progress reporting

  • Third party consultant/vendor/system implementation partner challenge & selection, negotiation, and delivery management to ensure delivery quality, timeline and to optimize ROI

Marketing and sales performance optimization

Solutions include:

  • Management and performance improvement of marketing and sales organizations

  • Marketing and sales diagnostics, task-structure-analysis, organization assessment and optimization

  • Go-to-market optimization and value proposition development

  • Restructuring and post-merger integration

  • Organization design, roles & responsibilities definition, marketing and sales incentives planning

  • Marketing and sales governance and steering

  • Process and tools optimization, CRM rightsizing and adoption support

  • SG&A optimization including spend analysis, organization right-sizing, cost/process improvement

  • Private Equity and Due Diligence support, go-to-market and organization diagnostics as well as second opinion evaluations

Proven and successful approach

We work hand in hand with your organization – leveraging its existing knowledge and expertise with our proven approaches and methodologies.  We emphasize stakeholder alignment and rigorous and agile execution, as it is pivotal to long-term success. Our five-step process establishes the business context, defines vision and outcomes followed by setting up for success, delivery and execution to finally hand over and enable your organization.

1. Business Context

  • Gain business understanding fast/root cause analysis done

  • Understand complications and stakeholder agenda’s

2. Vision & Outcomes

  • Define vision and outcomes in terms of quality but also quantity

  • Objectives clearly articulated

3. Setup for Success

  • Establish two-way planning with clear milestones and deliverables (top-down, bottom-up)

  • Before starting, spend time to clarify approach, governance, team set-up and time-horizon

  • Put people at the forefront of the project, create high-performing and motivated cross-functional teams. Understand own and need for 3rd party capabilities

4. Delivery & Execution

  • Deliver with rigour and at the same time create a positive atmosphere

  • emain pragmatic, agile and have courage to address obstacles and risks early

  • Keep momentum by checking against objectives, stakeholders and business outcomes

5. Handover & Enablement

  • People and organization fully empowered, phase out external resources

  • nowledge transfer done

Success has strong pillars

Smart leadership

  • clarity on on vision, fully embedded in your organization and realities

  • have courage and shared objectives, eliminate friction and change resistance

  • foster pragmatism and create positive mindset/culture

  • chosen teams and partners are fit for the purpose, talent development is made a priority

Relentless buy-in and business acumen

  • highlight opportunities but also changes to current beliefs and ways of working

  • unlock buy-in through clear and realistic business cases, eliminate threats

  • decide on quick-wins vs. foundations and balance evolution vs. revolution e.g enhancing existing systems vs. brand new developments

  • continuous delivery of value and results

Perfection in execution

  • planning rigour, clarity on approach, milestons, boundaries

  • establish fast and conscious decision making

  • clarity on internal vs. external capabilities, internal developments vs. time saved

  • deploy proven and state-of-the-art methodologies and tools

Governance and communication

  • balance the portfolio of competing priorities in a transparent manner, actively encourage your teams

  • upfront clarity on business outcomes and set measurable milestons and KPIs

  • make your team part of the solution, remove barriers for execution and coach/mentor teams and individuals

  • foster clear and ongoing two way communication