The current shift towards economic stagnation or downturn requires market organizations increasingly to identify growth areas in new or underperforming industry segments, geographies and/or product groups. Simultaneously they should streamline operations to eliminate over-capacities, improve legacy systems, processes and capabilities in order to optimize their cost base and yield attractive returns for shareholders.

Also, new markets and opportunities evolve, such as eMobility or direct-to-customer business models, new entrants emerge and new companies are formed through M&A. This presents additional distinct challenges such as, expediting quick returns on investments and operational maturity. Solutions include:

• Corporate strategy, business development and portfolio optimization

• Go-to-market strategy, value proposition, value chain improvements and entry in adjacent business fields

• Market segmentation & modelling, profit pool assessments and opportunity identification

• Marketing and sales organization development & restructuring

• Market entry strategy and omni-channel execution

• Growth acceleration initiatives

• Distributor enablement programs

• Key account acceleration programs

• Segment growth programs

• Product portfolio management, incl. new product introduction/launch

• Assumption of full business led program responsibility for go-to-market and growth strategy definition and execution